It’s a common misperception amongst business owners that business blogging is not worth the time or effort involved. These same owners believe their is little, or even no, return for these efforts. However, business owners that blog regularly will tell you that it’s a fairly simple and easy process, once you have find your “voice” in the blogging. It really takes less than 1/2 hour a day to write an effective, compelling blog post to your website.
So what do you get in return for these efforts?
1. Easy Network Building Channel
Staying in touch with both your customers and your vendors requires large amounts of time…unless you do it through a blog. A blog post can reach thousands quickly, which helps your message get out quickly as well!
Blogs are cheap – even free. Blogs are easily built into an existing website. Blogs can also be maintained at dedicated hosting sites all over the web for low or no cost. Typically it would be recommended that a web business create their own blog domain for brand awareness purposes.
2. Increased Visibility For Your Business
You need to keep your business at the forefront of the minds of your customers. Blogging is an excellent way to do this. It also helps create unique content and natural backlinks – both of these things will help your Google efforts.
3. Increased Product Exposure
Every business wants mainstream visibility for their products and/or services. Blogging is extremely useful for doing this. You can talk about an existing product, bring light to a new product and even bring special offers to the readers of your blog.
4. Increased Company Persona
Blogging is a great way to show the human side of your business to your customers. It also gives you a direct line to spread your “message” to your customers, which will also result in your relationship with your customers getting stronger. The more your customers like you and trust you, the more they will do business with you.
5. Better Customer Interaction
Blogs also give your customers a direct line to let you know what they think and how they feel. Whether it is praise or a complaint, it is an invaluable source of information. You can also set up surveys, or even just ask for feedback about something specific. Determining your customer wants and needs is crucial to the success of your business.
6. Unique, Optimized Content
Content is a crucial part of making your website successful. Google loves unique content, and your blog gives you the means to provide it. By implementing keywords and proper On-Page SEO, your blog posts will bring targeted traffic to your site as well.
Blogging, now more than ever, is essential to your online success! For more information, call us today!