Offpage Optimization (Link Building)
Link building has come a long way over the last 10 years. Little effort was required long ago. Google has almost mastered the art of serving up the most relevant websites based on “link popularity”. Your job is to produce links that Google values.
Link building can be related to a popularity contest. The more links you have pointing to you from other websites, the better. Of course, you want to make sure that you are getting links from reputable sources, and not “spammy” links. These can actually hurt your link building efforts and, subsequently, your website.
We will use a variety of sources to build backlinks, including:
– Directory Submissions
– Social Bookmarking Submissions
– Blog Commenting
– Article Submissions
– Press Release Submissions
– Themed Blog Networks
– Directory Inclusion
Google talks about “relevance” – in your website content and your links. Your website needs to provide relevant content to your visitors and your links should come from sites that have relevance to your business. In other words, if you have a construction site, a link from a food company is not going to be as good as a link from a company that supplies materials for a construction company.
If you have questions, please call LIMA at 858-353-8168!